Progress and fall of the Setanta Sports News channel

Setanta Sports News was a creation of the Virgin Media Television network and Setanta Sports. Launched in November 2007, this channel was a 24 hour sports news provider for Setanta Sports. Setanta Sports News capitalized on the success of Setanta Sports and attempted to capture the sports news viewers based in UK and Ireland. A totally free channel available via satellite tv and in addition available on the internet, Setanta Sports News was positioned as Sky Sports News primary rival. Even when Sky Sports News became an integral part of Virgin Media television, Setanta Sports remained with this platform and continued to retain its rival position.

Approximately a year following the channel launch, it had been decided that this channel required a different look. Thus came the new look of the show using a widescreen format, headlines were run at the bottom entire screen and many more smaller yet significant changes. The channel however continued to test out its looks and format structure across the year incorporating smaller changes to make it popular with the viewers.

Setanta Sports was thriving as a sports channel since its inception in 1990. This channel broadcasted international sporting events from its station located in the city of Dublin in Ireland. Formed through an understanding of the Irishmans passion for sport, this channel targeted at broadcasting all Irish sports events to its Irish expats. They have a group of individual channels that operate in the United States, Ireland, Canada, Australia and Africa and broadcast sporting events including hurling, golf, Gaelic football, association football, American football, horse racing, boxing, rugby union and darts.

However following a successful run for more than ten years, Setanta Sports began facing financial difficulties. The channel operated by Setanta Sports in Great Britain used to be broadcast just as Setanta Sports entered administration or liquidation during 2009 due to financial issues and insufficiency of funds. The ownership of Setanta Sports Channel Ireland limited changed. The channel then proceeded to be co-owned by Gaiety Investments and Sabloss Limited.

Due to this alteration of fortune, Setanta Sports News ceased broadcasting from 2009. This was also accompanied by a loss of a range of jobs. However portions of Setanta Sports continued broadcasting sports events in Ireland, Canada, USA and Australia. The only hiccup was that some content remained affected because of the closure in the operations in the UK.

Setanta Sports continued to be in the news for the various reports that continued to brew regarding its change in ownership and prospective buying proposals. There were several reports by news providers that spoke of Setanta Sports Ireland had been looked over with interest by music producer Dennis Desmond.

Following a ownership change both of the Setanta Channels, the one in Ireland as well as the one in the United States, are licensed by the Broadcasting Commission of Ireland. These broadcast rights include airing of club football from counties such as Germany, France, Ireland, Brazil and Netherlands, national football games, rugby union games, rugby league games, exclusive rights to the live broadcasting in the USA PGA golf tour along with other championships such as Australian Football League, war of the darts etc.