The journey from The Sports Channel to Sky Sports, United Kingdom as well as Irelands leading sports channel.

Sky Sports is British Sky Broadcastings premier 24 hour sports news channel in England and Ireland. British Sky Broadcasting is a satellite pay TV company and together with Sky Sports it also has Sky Sports 1, 2, 3 and Xtra which are available as a Premium package over the basic Sky Sports. Since its creation in 1990, Sky Sports has played an extremely prominent role in commercializing British sport. This channel has additionally been a key player for making a paradigm change in the organizational structure of sports broadcasting by being the first ones to support and encourage the Premier League to break away from the Football League in 1992.

Sky Sports began as The Sports Channel in March 1990 as Sky Television was lacking an exclusive sports channel in the beginning. Sports programs were broadcast occasionally by this channel but rather than introducing a sports channel of their very own, Sky Television chose to invest in Eurosport. With the launch of Sky Television in February 1989, Eurosport was marketed as one of its 4 channels.

British Sky Broadcasting and Sky Television declared a merger in 1990. Initially unveiled as British Sky Broadcasting, the Sports Channel was rebranded Sky Sports when it was finally launched in April, 1991 on the SES Astra IB Satellite tv. Eurosport terminated its partnership with Sky Television upon the launch of Sky Sports but continued to be available on the SES Astra platform.

Sky Sports soon turned out to be just about the most successful channels in the Sky system. It was from September 1992, that Sky began selling Sky Sports as a subscription channel. After Sky Movies, it was the 2nd channel in the Sky system which was encrypted through the Video Crypt system. Though Sky Sports started out by broadcasting sports including golf and rugby, it soon obtained the rights to air Italian and German League Football thereby improving its popularity base.

In 1992/93, with the formation of the Premier League, Sky Sports became the most favored sports channel following the purchase of the exclusive broadcasting rights of Premier League Football in England and Ireland for a duration of 5 years.

Sky Sports also operates Sky Sports news, the 24 hour sports news channel which was launched in 1998. The design of this news channel was overhauled in the year 2007. It was just in time with the football season. Though the main structure of presentation was maintained, the color displays of the information box, the ticker at the bottom on the screen and the breaking news ticker were changed. A brand new studio, new theme tune and new title sequences were also a part of the revamping. However the broadcasting format remained at a 4:3 and failed to get upgraded on the Widescreen 16:9 formats.

Till date Sky Sports is associated more with football compared to any other sports. It is perhaps due to this reason that this channel does tend to experience some loss in viewership during the summers when no football is played.